A STRONG STRATEGY
THE PANCAKES THAT BROKE THE INTERNET:
How We Helped Arthur’s Nosh Bar Go Viral
CONTENT CREATION - SOCIAL MEDIA MANAGEMENT
[ THE BRAND ]
Arthur’s Nosh Bar is a cult-favourite restaurant with strong name recognition and a loyal following. Known for bold comfort food and an unmistakable sense of humour, their brand has always been about more than what’s on the plate.
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The challenge wasn’t being known, it was making sure their personality showed up just as clearly online
[ THE CHALLENGE ]
Arthur’s already had attention. Now it needed consistency and character.
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The goal was to continue building a strong social presence through content that felt funny, self-aware, and unmistakably Arthur’s, without trying too hard or losing what people already loved about the brand.
[ HOW WE DID IT ]
We leaned fully into wit, timing, and tone.
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Created personality-driven content rooted in humour and cultural references
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Highlighted signature menu items while keeping captions playful and sharp
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Shot content that felt casual, reactive, and made for social
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Focused on pacing, timing, and delivery, the details that make content funny
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Maintained consistency so the brand felt recognizable post after post
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The goal wasn’t polish. It was presence.
[ THE RESULTS ]
The content didn’t just land, it traveled.
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Reels reaching 2.3 million views
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Additional videos hitting 237K and 691K views
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Ongoing viral traction across platforms
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A strong, recognizable social presence
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Increased exposure beyond digital, including a feature on Etalk on national television
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Social momentum that supported and amplified their cookbook launch
[ WHY IT WORKED ]
Because the content sounded like them.
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We didn’t reinvent Arthur’s, we translated their wit and energy into content that felt natural on social. When a brand knows who it is, the internet pays attention.
If your brand already has a voice,
we’ll help make sure it’s heard, clearly and consistently.
